Business Owners Section

For Chamber of Commerce Members & Business Owners in Lake City
& Hinsdale County

About the Lake City/Hinsdale County Chamber of Commerce &
the Lake City Marketing Board

How do these groups work together, and what do they do?

The Chamber of Commerce and the Lake City Marketing Board work together
to promote tourism in Hinsdale County and Lake City.

The Chamber provides the face to face, person to person services that
are necessary for tourism promotion in Lake City and Hinsdale County.
 
Chamber responsibilities include:

  • Operation and staffing of the Visitor Center
  • Answering all visitor queries via website, email, 800 phone number, and
    in person at the visitor center
  • In cooperation with Marketing Board, produces the Official Vacation
    Planner, with specific responsibility for business member listings
  • Mailing of information to prospective visitors or prospective residents
  • Placement of member brochures in the Visitor Center
  • Maintaining regular contact with other visitor information centers in
    Colorado
  • Publication of a summer events calendar
  • Sponsorship of special events such as the Lake San Cristobal 5k/10k
    Race, Fourth of July Celebration, Bingo, Ducky Derby, and Christmas in
    Lake City
  • Provides a home for the Business Library, a set of references available
    for free to all business owners in Hinsdale County.
  • Sponsors and promotes "After Hours" program to assist member
    businesses with open houses
  • Publicly recognizes significant civic achievement in the community with
    its Citizen of the Year Award

The Chamber of Commerce is a membership-based group that offers certain
benefits to its business members.  The Chamber is a 501 c 6 entity that is
governed by a board of directors elected by its members.  Funding is provided
mainly by membership dues, fundraising events, and by locally-collected
lodging tax revenues.  The Chamber hires an executive director and support
staff to handle day-to-day operations.

Recent minutes of the board of the Chamber of Commerce
   
May 2009
   April 2009


The Marketing Board provides the marketing communications services
that are necessary for tourism promotion in Lake City and Hinsdale
County.
 Marketing Board responsibilities include:

  • Development of a cohesive marketing plan, including overall marketing
    goals, current position in marketplace, desired positioning in the market,
    identification of assets, tactics to implement the plan, and ways to
    measure success
  • Creation and ongoing maintenance of the Official Visitor Website,
    LakeCity.com, and the implementation of other online marketing tactics
  • In cooperation with the Chamber, publication of the Official Vacation
    Planner, with specific responsibility for editorial content, overall
    message, and structure
  • Development of media contacts, story ideas, photo library, press
    releases, and media kits
  • Development of visitor itineraries
  • Publication of a regular visitor-targeted e-newsletter
  • Compilation and distribution of an information binder for placement in
    local lodging rooms and at local retail establishments

The Marketing Board is a cooperative group comprised of three
representatives: one each from the Chamber, the Town of Lake City, and
Hinsdale County.  Funding is provided by the Town of Lake City, locally-
collected lodging-tax funds, Hinsdale County, and grants.  The Marketing
Board engages an independent consultant to meet its responsibilities.






All contents © 2009 Lake City Marketing Board.  All rights reserved. Site by Mary Carkin Media.
Call Us: 1-800-569-1874
Things to Do        Events        Request Information

Chamber of
Commerce Meetings

Second Thursday
of each month
4:30 pm
at the Visitor Center
800 Gunnison Avenue

Members welcome!
Call to confirm time:
970-944-2527

Marketing Board
Meetings

Second Tuesday
of each month
8:30 am
Coursey Meeting Room
next to the Courthouse

Public is welcome!
Call to confirm time:
970-944-2333
An old-fashioned Lake City Fourth of July.  Photo by Mary Carkin.