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© 2005-2010 Lake City/Hinsdale County Marketing Board.  All rights reserved.
Heirloom Vacations & Cure for the Common Crowd are Service Marks of the Lake City Marketing Board.
About the Lake City/Hinsdale County Chamber of Commerce & the Lake City Marketing Board

The Chamber of Commerce and the Lake City Marketing Board work together to promote tourism in Hinsdale County and Lake City.



>>The Chamber provides the face to face, person to person services that are necessary for tourism promotion in Lake City and Hinsdale County.  Chamber responsibilities include:
  • Operation and staffing of the Visitor Center
  • Answering all visitor queries via website, email, 800 phone number, and in person at the visitor center
  • In cooperation with Marketing Board, produces the Official Vacation Planner, with specific responsibility for business member listings
  • Mailing of information to prospective visitors or prospective residents
  • Placement of member brochures in the Visitor Center
  • Maintaining regular contact with other visitor information centers in Colorado
  • Publication of a printed summer events calendar
  • Sponsorship of special events such as the Lake San Cristobal 5k/10k Race, Fourth of July Celebration, Bingo, Ducky Derby, the Hunters' Ball, and Christmas in Lake City
  • Provides a home for the Business Library, a set of references available for free to all business owners in Hinsdale County.
  • Publicly recognizes significant civic achievement in the community with its Citizen of the Year Award
The Chamber of Commerce is a membership-based group that offers certain benefits to its business members.  The Chamber is a 501(c)( 6) entity that is governed by a board of directors elected by its members.  Funding is provided mainly by membership dues, fundraising events, and by locally-collected lodging tax revenues.  The Chamber hires an executive director and support staff to handle day-to-day operations.


>>The Marketing Board provides the marketing communications services that are necessary for tourism promotion in Lake City and Hinsdale County.  Marketing Board responsibilities include:
  • Development of a cohesive marketing plan, including overall marketing goals, current position in marketplace, desired positioning in the market, identification of assets, tactics to implement the plan, and ways to measure success
  • Creation and ongoing maintenance of the Official Visitor Website, LakeCity.com, and the implementation of other online marketing tactics, such as the Official Lake City Facebook Page, a Twitter feed, production of short video segments, compilation of photographs and slide shows, production of special maps, oversight of our presence on the national heritage tourism site Gozaic.com, and research and writing about tourism assets in the area
  • In cooperation with the Chamber, publication of the Official Vacation Planner, with specific responsibility for the production, design, printing, photography, editorial content, overall message, and structure
  • Development of suggested visitor activities
  • Publication of a regular visitor-targeted e-newsletter
  • Compilation and distribution of an information/menu binder for placement in local lodging rooms and at local retail establishments
The Marketing Board is a cooperative group comprised of three representatives: one each from the Chamber, the Town of Lake City, and Hinsdale County.  Funding is provided by the Town of Lake City, locally-collected lodging-tax funds, Hinsdale County, and grants.  The Marketing Board engages an independent consultant to meet its responsibilities.



Chamber of Commerce

Contact
970-944-2527 or 800-569-1874
chamber@lakecity.com

Meetings
First Thursday of each month
4:30 pm
at the Visitor Center
800 Gunnison Avenue

Members welcome.
Call to confirm meeting:
970-944-2527

Recent Minutes
July 2010
June 2010
Marketing Board

Contact
970-944-2333
lakecity@lakecity.com

Meetings
Second Tuesday of each month
8:30 am
Coursey Meeting Room
next to the Courthouse

Public is welcome.
Call to confirm meeting:
970-944-2333